Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

At least 40% of world population is rural and for India this figure is about 70% i.e. more than 85 crore people in India alone is part of rural India. Rural markets have been traditionally ignored by most multinationals as well as by local large scale manufactures of packaged branded products, for several reasons. But… Read more